Kohti Kesää campaign will be published nation-wide on Friday the 13th of May 2016 in Finland’s biggest newspaper Ilta-Sanomat. Native advertising articles will be published from the 1st of May until 30th of June on the front page of MTV.fi, which has 1.57 million weekly visitors.
Meeting our readers’ demand, we will be publishing the campaign for the second time, and once more we want to make our readers experience that special summer feeling and introduce them to different ways of spending summer holidays.
Estonia will be covered as a separate topic, and as a sub-topic Tere Tulemast Viroon will bring some of the more interesting destinations, services, and service providers.
What is it ?
Published for the second time the annual Kohti Kesää is the most read supplement of the summer season: we lay tables with summer delights, we highlight interesting and memorable places and give tips on relaxing holiday destinations in Estonia – plan your family vacation with our southern neighbours.
People’s interest in Estonia is growing each year and there are plenty of reasons for visiting Estonia. This is why we have decided to introduce Estonia to the consumers of Finnish media. The Finns make 2,471 million trips to Estonia annually. This makes up more than 30 per cent of all foreign travels from Finland. Vacations, free time and relaxation are a rising trend in holiday planning and even more so from May to August. We offer Estonian businesses a turnkey article service that includes the media visibility in Finland, and gives you chance to introduce yourselves to Finns in the most interesting way possible - through own words. Our professional journalists will interview you and that is all we need from you in order to produce a high quality turnkey article.
Memorable stories and the dedication to cover a widespread range of topics help us bring to the reader experiences from the worlds of food, health and travel. Kohti Kesää’s campaign will be published on Friday the 13th of May 2016 as a supplement of Ilta-Sanomat. According to statistics 84% of Finns read the physical issues.
An online native advertising campaign will be launched during the period of 1.5-30.6.2016 on the front page of MTV.fi, a leading news website with 1,57 million weekly visitors. Native advertising articles will be created from the to-be-printed articles which will carry similar content. Compared to a regular banner, this campaign influences (through the content of the articles) 35% of people to make purchasing decisions and 52% of people will be more interested in such an advertisement.
In the Kohti Kesää’s campaign we move with rich and detailed articles into the in-depth and captivating journalism - from well built up reports to news.
Come and start your summer with us!